Matthias Rohra

Matthias Rohra (48) has a broad business know-how, which he acquired internationally as Brand Business Development Manager, Brand Manager and Marketing Director at the Coca-Cola Company and McFit, Europe's largest fitness company, but also as an executive in various agencies. He is Chief Operating Officer (COO) at ProVeg, the first international organization for conscious plant-based nutrition, where he manages operations. Rohra also teaches as a private lecturer at imk, Institute for Marketing and Communication, Berlin.

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